Pro Edge Elite Training
Brand Overhaul
An Evolution in Personal Fitness: A Bold Leap Ahead
“A change for the better”
In 2019, Proedge Elite Training faced the challenge of aligning its brand with its core goals, values, and culture. The impact of the brand, from trainers to athletes, fell short of its potential.
Following an in-depth collaborative effort and a comprehensive rebrand, the transformation has set the stage for long-lasting positive business impact in the years ahead
Logo Inspiration
We collaborated closely with the Proedge team to craft a logo that encapsulated their essence: a dynamic group of personal trainers filled with boundless energy and unwavering passion. Their community is a collective of individuals determined to conquer towering peaks, continually pushing their physical and mental boundaries.
The logo design draws its inspiration from the elevated heart rates and the relentless pursuit of growth that each member and trainer embodies.
With this strong visual identity as a foundation, the Proedge story is primed to evolve and flourish for years to come
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Multi Platform Support
Logo Design - Website Re-build - Colour Pallete - Typeface - Graphic Design - Photography
Emotions to Colours
Collaborating intimately with Proedge proprietors and their dedicated staff, we've successfully transformed emotions and values into a selection of enduring colours that will influence current and future design endeavors.
All of the images and graphics on this page include assets we’ve developed.
We do not take credit for any graphics or images developed by the Proedge team since our involvement.